Examine+the+nature+of+Branding

__**Branding**__
A brand is the identity of a specific product, service or business. A take many forms, including a name, sign, symbol, color combination or slogan. The word **brand** began simply as a way to tell one person's cattle from another by means of a hot iron stamp. A legally protected **brand name** is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service. A brand is the personality //that identifies// a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: Customers, Staff, Partners, Investors etc. Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand, of a brand from the experiential aspect.

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 __//Listen to the lady at Big Identity Guru//__ or wish to explore their sales pitch: [|BIG]Check out their branding blog for more information: [|their blog]

**What is KFC trying to get at with the following images?**


Are there any brands that you are loyal to? Do you have a fondness for any brands or do any brands just make you feel good buying them? Read more at the source: []

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What problem does Naomi Klein have with corporate branding?

Read more: [|http://www.businessdictionary.com/definition/branding.html#ixzz11atltKKf]