What+is+Branding?

=__**Branding**__=

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A brand is the identity of a specific product, service or business. It takes many forms, including a name, sign, symbol, color combination or slogan. The word **brand** began simply as a way to tell one person's cattle from another by means of a hot iron stamp. A legally protected **brand name** is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service. A brand is the personality //that identifies// a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: Customers, Staff, Partners, Investors etc. Some people distinguish the psychological aspects of a brand from the experiential aspect. Psychological aspects of a brand include associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand. Source: []

=**What is KFC trying to get at with the following images?**=



[|source]

[|Naomi Klein] author of No Logo on branding and globalization.
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=Discussion questions=
 * 1) Write a thoughtful response (around 300 words) to the questions below in your class discussion page in the toolbar on the left.
 * 2) Comment on at least two other responses. One of your comments must be to a response without any comments. Make this something more substantial than, "Great Response!"
 * Can branding be used to positive effect? Give an example
 * If we are aware of branding and can use this technique to "brand" ourselves, can't we just ignore branding efforts that we don't like?
 * Is Branding a way to “whitewash” a real understanding of the products and services we use? Is branding a method of keeping apart “the world of production and the world of consumption”?

= Extensions = The information below is // **optional** // and is meant only to extend the knowledge you have gained from the primary resources listed above. You may add resources below that you would like to share.

**Reading**: [|How-to-Branding]
Read more: [|http://www.businessdictionary.com/definition/branding.html#ixzz11atltKKf]